http://darthhater.com/2011/07/26/electr ... ence-call/
http://ca.news.yahoo.com/eas-quarterly- ... 10568.html
Cytuj:
"We're well over 200,000 pre-orders in the first five or six days. From an EA perspective, that is significantly greater than any other EA title we've ever had in the first week," said the company's finance chief, Eric Brown, in an interview.
Cytuj:
ur internal judgement shows in the double digit millions of subscribers. In order how to frame the business model, these are complex, you need information on lifetime of the users, churn rates, ect. We have framed this in prior discussions, half a million subs it breaks even, at a million it will make money but doesn't feel good on investment, anything north of a million starts to look like a great investment and makes our value judgement in the investment in the property through BioWare a very good one.
Cytuj:
2:49: Q: You said record preorders, could you elaborate on that? Also curious on the beta testers? EB: Sure, not going to give actual numbers. They are ahead of expecations, largest number that we have done with EA, the next closest title was Battlefield 3 and it was up from there. We have about thousands people in the beta right now, improving the quality on every new release. Purchase intent through third-party research is some of the highest they've ever seen. In the summer we're going to be ramping up our beta campaign and by around the time we get to September, we'll be in a position to call the ball and give the hard ship date.